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So if it’s the right fit, users will feel more certain that this article would be worth their time reading. “ 7 methods ” – Being specific gives users more certainty that the article isn’t filled with garble that they won’t understand.“ cybersecurity sales guide ” – What the guide teaches.“ The ultimate ” – Users don’t have to read other guides to learn more!.In this case, the headline tells us that:
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The headline tells users what to expect from it. When users arrive at Close’s blog, they are greeted by the articles available.įor each article, a big, bolded headline is shown. Let’s look at how Close’s blog does this. Other UX copy like subtitles or table of contents may also accompany it, to give users further ideas about what the article is about. Great headlines pinpoint the benefits of reading the article, so users can decide if reading the article is worth their time and effort – instantly. Headlines tell users what the page is about.Īfterall, this article’s headline was what got you interested to click on this article! So what are some elements it uses to do so? This makes them trust and stay loyal to your brand and more importantly take the correct action that will, in fact, boost your sales and growth! Great UX copy enhances users’ interactions with your offerings.
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Instead, it aims to help users navigate better through a mobile app, software, or a webpage! Unlike usual copywriting, UX copywriting does not aim to solely drive actions like sales or sign-ups. UX Copywriting uses words to help users do so. User Experience (UX) is about understanding the user’s journey and helping the user to reach their goals.